I gave a presentation of our research today at the Summit on Communication & Sport today. The session was titled Perception and Representation. One of our colleagues presented on topics titled “When Soccer Meets Streetwear: A Critical
Analysis of Soccer Shirts’ New Cool.” Another, a good friend presented on an interesting topic, “Interaction and Gamification – The Media Audience’s Perception of Reality and Virtuality in New Sports Formats. A Mixed-methods Study using the Example of the Baller League in Germany.” Another research team discussed “From Geek Kingdom to Non-Gendered Utopia? The Gendered
Representation of Esport on French Sports Media L’Equipe.fr.”

In between, I talked about the research The Yankee and I conducted last fall. We titled it “Doing this may Kill Me: A Mixed Method Approach to Perceptions of Cyclist Safety.”

Here are some of the slides.

On a beautiful evening in August 2024, two brothers were heading home on bikes when they were killed by an aggressive driver who, police say, had a BAL over the legal limit.

It happened by that power pole on the right.

They were local boys. Two guys done good. Both were hockey players, they became folk heroes at Boston College. Matthew, the younger one, had a short professional run on the ice before returning home to coach his high school team. His older brother Johnny was an NHL star. The family said they were always together. Shoulder-to-shoulder. They were together on that particular day to celebrate their sister’s wedding the next day.

Johnny had two children. He and his wife were expecting their third. Matthew and his wife were expecting their first child.

The driver of the vehicle hit them so hard that his Jeep Cherokee died a tenth of a mile away, as he tried to flee.

We conducted a survey of local cyclists. Using snowball sampling, we aimed at people in the tri-county area, but our instrument quickly reached into the tri-state area. We wrapped it with 1,296 respondents.

Here are a few numbers from the survey …

Of those 1,296 respondents, all cyclists, 66 percent reported near misses with other vehicles on their bike rides. Eighteen percent said they’ve had bike crashes involving vehicles. Nine percent have had more than one accident involving vehicles.

That’s something like 116 people!

Sixty-one percent reported that drivers pass too closely more than half the time. This is, admittedly, a tricky question. As a cyclist, I recall the dangerous passes far more clearly than the safer interactions. (Boy do I!) But … this gets to perception, and the intrinsic motivation involved in Self Determination Theory.

Our survey asked about aggressive drivers, and 13 percent said they have to deal with them on more than half their rides.

Also in this survey, 67 percent of cyclists say they fear they’ll be in an accident when they ride their bikes. And two-thirds of them also told us the infrastructure at their disposal for road riding is inadequate. (The implications here are fascinating.)

Of the 1,296 people who took our survey, 83 percent reported that they feel unsafe riding by some combination of drivers and poor infrastructure. We didn’t break that down further, but it’s there for future study.

When we asked cyclists about their perceptions of law enforcement, the numbers were not good; 64 percent perceived the utility of law enforcement toward helping to ensure their safety was “terrible.”

We’ll unpack this in a moment.

This is not a percentage, but a real figure. A third of our respondents, 453 cyclists who took our survey said the risk was so great they have stopped, or would not, ride on the road.

Here’s some other data. The various state departments of transportation use the term “vulnerable road users.” That’s how they define cyclists, pedestrians, or anyone else not in a car, truck, or SUV.

This, so you know, is the state law on passing vulnerable road users. National advocates who monitor these things say this is one of the best in the country. One of the best laws in the land means you have to give me four whole feet when you pass me. But you have to know that law, honor it, and understand distance and vehicles at different speeds (and a lot of you don’t). So, just think on this for a second. Four feet.

Four themes emerged in our qualitative work. In the first theme, people discuss how road systems are set up, first or exclusively, for motorists. That’s problematic. The US Census says 870,000 people commute by bike. People for Bikes, in their most recent research, says 112 million Americans rode a bike last year. The discourse is due a change.

We saw a great deal of frustration within the law and law enforcement theme. Cyclists complain of law enforcement officers who don’t know the laws or aren’t interested in policing them. They’ve been told that without video evidence there’s not much that can be done. Sometimes that’s difficult even with video.

Infrastructure is a recurring theme in our survey, advocacy, and in national conversations. Cyclists and other vulnerable road users frequently complain about it.

Boil it down to money, political will, and time. Most places are several lacking quality infrastructure for all road users. (Again, not just motorists.) There’s also an urgency problem.

Our final theme, I just called it personal. Hands go to chests when I talk about the bike shop owner who fixed a customer’s flat, and, minutes later, the cyclist was killed by a motorist.

“What if I’d told him I couldn’t do it then? What if I repaired it slower? Or faster?”

He lives with that.

It’s not his only story of that sort.

Let’s talk about impact. The Yankee and I were invited to share the initial version of this research with the local community soon after the Gaudreaus were killed. The crash, and this data, helped inspire the creation of a local safety committee. They are now doing advocacy. That group’s work has them in front of youth organizations. Bike safety and road awareness are key for everyone. They are also taking part in a county safety committee as well.

We’ve also shared the data with the state DOT and talked messaging with a variety of organizations. This research also caught the ear of a state lawmaker, who ran with it. And with good reason!

One criticism we saw a lot is that not everyone knows about the state’s relatively new Safe Passing law. The Center for Sports Communication and Social Impact. We take the title to heart. This is research with real impact. In part because of our research, the Safe Passing law will now be taught in Driver’s Ed and appear on the driver’s license exam.

Please be careful on the roads. We’re all just trying to get somewhere and safety is the goal.